On Page Optimization

Ø  PURPOSE OF SEO?

       SEO is short for search engine optimization or search engine optimizer.

Search engine optimization is a methodology of strategies, techniques, and tactics used to increase 

an amount of visitors to a website by obtaining a high-ranking placement in the search results page 

of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the 

site will be found by the search engine.

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a 

natural placement on organic search engine results from pages (SERPs).

          Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant 

for human readers.

Ø  About SEO : 

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

Ø  Traffic Of Keywords :

      Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

Ø  Meta Tag Perfect :

      Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Ø  Keywords :

 Description includes contact numbers like call us @ +91 - 98840 49230 / 76677 17667/

 +91- 44 -  4355 1426

      Ø  Create Some Files :
      1.      Robotics              - Refer old site
2.      Sitemap.xml        - https://www.xml-sitemaps.com/
3.      Ht Access            - Refer old site
4.      Favi ICON           - http://www.favicon-generator.org/
5.      Analytical Code   - http://www.google.co.in/analytics/


  Ø  Site Check Up :

The dashboard homepage provides instant access to all the valuable tools and reports 

available on your account. Enter your business URL in any of the quick check boxes, 

or click "full view" for all the available tools for each feature.

Having instant access to tools, such as the site load speed checker, website monitor, 

sitemap generator, broken link checker, white label SEO reports, or a quick way to 

perform a full SEO check up on your site is detrimental to your businesses success.



 Ø Rectify the Problem :

It should reach the points up to 70% to 80% . 



 Ø  Analyze your Competitors SEO Strategy :

      A strategic tool that analyzes SEO metrics of different URLs, providing important 

information about your competition. Some of the parameters that are taken into 

account are: 


- Common SEO issues

- Speed Optimizations

- Server and Security

- Mobile usability

- Social media


        Ø  Backlinks:




      Backlinks, also known as incoming links, inbound links, inlinks, and inward links, 

are incoming links to a website or web page. Inbasic link terminology, a backlink is any 

link received by a web node (web page, directory, website, or top level domain) from 

another web node.






Ø Social Media Plugin’s :


       Our WordPress SEO plugin handles optimization of your WordPress site



for search engines and we dare say it does a very good job of it. Most of that
is technical optimization, like our XML sitemap functionality and aids in
content optimization, like your page analysis function. But there’s more to SEO
than that. You need links pointing to your website and for that to happen, people
need to talk about you and your website. That is the essence of social media,
so our plugin helps you optimize for that.





There’s
been a Social menu in the SEO plugin for quite a while, high time we explain to
you what it does an what you should do when you’ve installed the plugin. We’ll
focus on 3 different social networks:



·        Face book


·        Twitter


·        Google+







As these are the biggest networks out there it’s what we’ll focus on.