SMO

Ø  Define SMO :

      SMO, Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

       Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Ø  Purpose Of SMO?

      You can’t be good or bad in social media; you can only be yourself.

Social Media Optimization (SMO) is the method of social activity that attracts visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a website by achieving a top rank on search engines around specific keywords.

Both work hand in glove.

But there is a fundamental difference. SEO is based on keywords; SMO on contents (words, videos, images). When integrated, they are a brand’s most powerful combination of raising visibility and generating business on the web.

Just remember search engine don’t buy products, people do. So be yourself.